Food waste is one of our biggest problems. If you compost your food scraps you can make a massive difference, as well as creating compost for your garden. However food scraps thrown in the usual garbage leads to rotting food in landfills. As it breaks down it creates excessive methane gas. This is far worse for our environment even than Co2. It is also no good for your pocket! Who wants to be throwing away masses of food? The fantastic invention – Swag Australia – enables everyday households around the world to live waste free and plastic free through providing an innovative range of simple, effective and 100% natural solutions for food storage.
The Swag is a revolutionary and patented fresh produce storage range that is made out of 100% unbleached, unseeded cotton materials and it keeps your fruit and veggies fresher 2-4 times longer – naturally. We have been using them now for over a year and it is a must have in our kitchen. There are a range of sizes so you can fill them with different fruit and vegetables. I transfer produce once we get home, but I know some people take them shopping and use them as their carry home bags too. You need to lightly wet the outside of the Swag bags. You also need to keep an eye on them and wash them in your usual washing machine and hang out to dry.
Founder, Peita Pini, says she was fortunate enough to grow up in a rural area on the outskirts of Sydney where they had acreage, loads of animals and a huge veggie garden. “We didn’t even have a garbage collection service back then, so we were very conscious of our waste. My organic and low waste upbringing has definitely had an impact on me, however it only really only came to the forefront once I had children of my own” explains Peita. When The Swag launched, Peita was working full time in media sales. “I was good at my job and even passionate about it however I found my work life empty and meaningless. When my children were born I decided it was time to do something that would make a difference, something to change the world and leave it in a better place for all our children” she says.
Peita’s dream started purely out of being a frustrated consumer. “Being a mum, who was working full time, I was simply sick and tired of throwing out rotten fruit and veggies (and my hard earned money with them). My girlfriends were all complaining about this problem too and for some crazy reason I became acutely aware and attentive to this global issue. Then it dawned on me, I wouldn’t last long sealed in a plastic bag or container without air or water. Fruit & veggies are alive too (just like us) and to stay fresher for much longer, they need an environment where they can breathe and hydrate” she explains. Once she realised this, it’s kind of like the problem and solution found her all at once and then the universe conspired to make sure she did something about it.
Peita actually developed the basic product idea, prototypes and even the name The Swag in 2004, ten years prior to starting the product testing, patents, trademarks, manufacturing and refining. “I was expecting someone would launch it before me however that never happened. That’s why I feel that this invention was always meant for me. I launched The Swag whilst working full time in a high pressure media role. I became ‘alive’ every time I worked on The Swag. There was a driving force behind everything I did whilst working on The Swag. It was a feeling of euphoria and this kept me going thought thick and thin” she says.
Do you have any tips for other people wanting to create a sustainable home?
- Compost your food scraps and if you live in an apartment lobby to install a compost bin for your block.
- Buy in bulk and avoid plastic like the plague.
- Try to reduce your meat intake and instead opt for vegetarian inspired meals a few times a week.
- Shop at your local farmers market and buy local, seasonal produce.
- Avoid buying anything that’s single use or individually wrapped small portions of food.
- Recycle correctly
If we all acted on at least one of above tips each day, then together we can make a real difference to this beautiful world of ours. Collectively we are powerful and somehow the sustainable, waste free, plastic free adventure becomes easy and then you start looking for more ways you can make a difference. Sustainability is sexy!
Everyone at Swag Australia is passionate about ridding the earth of single use plastic plus living in a world where there is no food waste and no one on this beautiful earth goes hungry.